Over 85% of us went online during 2020 to connect with people, and shop. But we’ve only just begun to explore and experience what happens when we move church online. If we take the same sermon we’d preach in a church and simply move it online, we’ll crash and burn as preachers. The same congregation that meets online will behave very differently from the way it does meeting physically in a church building. This book explores the significance of things like permission marketing, purple cows, sneezers and the Transformation Funnel for effective online preaching, as well as considering what a sermon is and why preaching matters more than ever, once church is moved online.